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What You Can Expect

  • Our Blogging Plan & Purpose!

So! Some of you may have noticed that I’ve been blogging everyday this week. “Is she back to her old ways” you may ask? Well, yes! …. Kinda… but not really. You see, taking a break from blogging was one of the greatest things I could have done for myself personally and for my business. Sometimes when you’re “in” something too long, you lose track of what it really looks like to other people. I think I had definitely gotten to that place with my blog. Somedays I just blogged to “blog”…. and that’s never what I intended for of our online presence!

The break from blogging taught me several things.  I realized that I didn’t want to go back to blogging 5 days a week just because that was what I had always done and that was what people expected of me. Instead, I decided to create a list of things I wanted for my blog…. almost like a “mission statement” if you will. I want to clearly define the purpose of my blog and so here are some of my thoughts:

  1. Before anything else, this platform is a gift from God and I want to make sure I’m constantly letting Him use it however He wants! That’s the #1 takeaway from my break!
  2. One of the main purposes of my blog is to build community in the following areas:
    1. Build up a community of photographers through education & inspiration!
    2. Build a community for past, present and future KJ brides through bridal education posts and sharing their weddings and engagements! 
    3. Build a community for those that enjoy hosting and are inspired by home styling & decor! (more on this topic later)
  3. My posts should always do one of the following things: 
    1. Inspire
    2. Educate
    3. Share life enhancing content
    4. Entertain

So what can you expect from here on out?! There are several key things that I want our readers to know about our blog moving forward!! :

  1. You can expect anywhere from 3-5 posts per week! Yay!!! Consistency and content are the keys to having a successful blog. So, promising 3-5 posts a week allows me to blog all of my shoots and educational content during our busy spells but also allows me to take 2 days off as needed! Which is so freeing!!! YAY for running your own business and making executive decisions that give you part of your life back! :)
  2. You can expect to see a shift in our home decor / styling / inspiration posts. I LOVE sharing about my love for decorating. It’s my creative outlet outside of photography and I love it! However, we’ve been thinking a lot of how this passion of mine doesn’t stem just from the “pretty” aspect of decorating… there’s more to it than that! A lot more actually. So be on the lookout for a little shift in that area! 
  3. You can expect to hear from Michael more! At least once monthly!! He’s agreed to help me in the blogging work and I’m so thankful because I know he has so much that he could share! He’ll mainly be focusing on answering business questions, doing some second shooter education and sharing some about how we handle finances and are trying to be good stewards of what we’ve been given. 

So! Isn’t that all exciting?!! I feel like the blog has a renewed purpose and clear trajectory moving forward this year. There are several exciting things that we’ll be sharing in the next fews months in regards to our The Collection and our new approach to sharing about home decor, but for now, continue enjoying this shiny new blog and be on the lookout for some new features! We are actually STILL tweaking the blog and making sure old posts are loading and text isn’t cut off and so bare with us!! But eventually, we’ll have some shiny new features to share!! :) If you have something that you LOVE about our new blog and new look, let us know!! Comments are community builders!!!! We love hearing from you!!!

**Photo Credit: Angie McPherson**

 

xoxo, Katelyn
24 Comments Business, Photography
  1. Shalese reply

    I’m so excited to see what’s coming! I keep hoping that seeing your decorating posts will rub off on me . . . I’m helpless with blank walls!

  2. Deborah Zoe reply

    Proud of you!! I love this Katelyn, I pray God will use you in mighty ways with your blog!!

  3. Megan reply

    So excited for these new changes!

  4. Laura Matthews reply

    Good for you, Katelyn! Love the new blog!

  5. candi reply

    awesome thoughts. I always struggle during the winter months to come up with content to blog. I don’t have many shoots to share and you can only do so many bride tip posts! I don’t know how you have always had so much to share during the slower months! Enjoy your breaks and I can’t wait to see more of your home posts!

  6. Annamarie reply

    YAYY! You’re so cute!! I can’t wait to see your new home styling posts develop!;) I can’t wait to see how God uses your blog moving forward!

  7. Sami Orndorff reply

    Yay!! I am so excited and LOVE that you are giving your blog a mission statement! It rings very true to YOU — thank you thank you for sharing!

  8. Sydni Jackson reply

    You’re cute! Sounds great :)

  9. Shaina Koren reply

    Love that you went back to your purpose to define your needs! I cannot wait to KEEP keeping up with your blog. I’m excited to see Michael more on the blog and you know I love your decorating posts!! New feature realization: I just realized that I LOVE that I can tell whether the letters in the comments (these for instance) are capital or not while I’m typing them :) So simple but awesome!

  10. Megan Kelsey Marcus reply

    YAY! It saved my name haha #itsthelittlethings ;) also love how organized and intentional you’re trying to be with your blog this year + I can’t wait to read Michael’s posts!

  11. Christin reply

    I can’t wait to see whats to come with the home decor and hearing about the financial aspects! The blog looks amazing by the way!

  12. Ruth reply

    Ah!! Love this post, just giving a heads up on where things are going this year! Your blog is the best. ;D

  13. Ashley Herrinton reply

    I’m so excited to hear more from Michael on the blog!! That’s so fun!!!

  14. Meg reply

    Yay! Can’t wait to see what’s ahead!

  15. Ashley reply

    LOVE THE NEW BLOG!!! Wow, I thought the old blog was totally you but the new blog is even more YOU! I love how it is based off of your foyer! How ingenious :) I’m also so appreciative of this post!! When you said you were cutting back on blogging, my jaw dropped. I have been reading your blog for 6 years (in a non-stalker way, of course :)!! I spent a lot of “study time” in college looking over KJP photos! haha. But I’m happy to hear you are blogging more in the future! AND I am looking forward to the design aspect of the blog. You have great style and an eye for things. I’m super excited. CONGRATS GUYS!

  16. Kristi reply

    Yayyyyy!!!! Soooo excited your back!! And on your new beautiful blog!!! WHOOP WHOOP!! Can’t wait for another exciting year for you all!! :-)

  17. Kate Robinson reply

    You have built an amazing thriving platform Katelyn, because of the value you provide and the consistency you have! Love this post and you! Excited for what is to come! xx

  18. Angie McPherson reply

    LOVE this!! You are such an inspiration Katelyn! xo

  19. Michele Ashley reply

    Love checking in, so looking forward to more blogging from BOTH of you! How exciting!

  20. Rachel Bridgwood reply

    Just love this! Always enjoy reading your blog, but you totally deserve as many breaks as you need ;) Excited to see all the wonderful new things coming in 2015!

  21. Tori Watson reply

    this is so great! love the renewed vision. :)

  22. Kristina W. reply

    Yay! Glad there will be consistency in the blogging and I’m really looking forward to more decor posts!

  23. Mandi Mitchell reply

    I’m so in love with the new blog and everything! So proud of you! I can’t wait to share with you all of my finished stuff! It’s coming slowly but surely!

  24. Jacinthe reply

    Just read this now… not sure how I had missed it. Thank you Facebook Decreasing Reach. -.- Anyways, this is lovely, I’m so glad to hear this! The more you share about your vision and goals, the more I find that there *are* other people thinking like me! I just don’t have the funds to make things happen for now, which sucks, but I am hopeful things will change soon! I shall keep praying and trying!

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