Emailed me and have asked about my branding. Who made your website? (I did, because I’m a Showiteer!! Woopwoop!:) Who made your logo and your blog and how did you decide on TEAL? And how did you make people REMEMBER you and keep coming back to your blog? These are questions I receive all the time and they are GREAT questions!! REALLY great questions. When I think about the photographers that I LOVE following… they all have something in common. They all share a simliar marketing strategy and it WORKS. These photographers all use what I like to call “Brand Boosters”.

photographers have asked about two different topics. They ask 1. How do you shoot so many portraits and 2. How do you shoot with an album in mind. Well the answers to these two questions are closely related! The way I shoot portraits ensures that I will have a ton to choose from AND that the album spreads will be cohesive.  This past week I have been working HARD on album designs. I think I’ve completed almost 8 of them and I’m on a roll! Before we get too far into this post, let me explain my album process. I like to design my albums first, with the images that I think look the best.

first started, I blog stalked like no one’s business. I watched my favorite photographer’s EVERY move! It wasn’t because I was a creeper… even though at times I felt like one… it was because I was desperate to LEARN.  I seriously learned SO much from reading other photographer’s blogs and watching them as they continued to grow THEIR business. I wanted whatever lenses Jasmine was shooting with and whatever light setup Justin and Mary were using etc. etc. There is nothing wrong with that! It gave me a place to START! However, I think I’m finally at a place where I’m making decisions based on what “I” need for my business,

photographers ask me what I wear to weddings. I tell them I wear DRESSES and they GASP! Well, I don’t really know if they gasp, but their response is something like this: “Really?, Isn’t that restricting?! And aren’t you uncomfortable?!”.  The answer to those questions is no. I really love it and I feel more comfortable in a cute dress than in anything else. I want to look like a “Professional Guest”. I have attended weddings where the photographers wear what looks like a black jumpsuit…not cool. If that works for them, that’s great! … It just doesn’t work for me. I want to blend into the crowd and still look stylish and professional. I’m a direct