Category: Ask Anything

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Expanding Facebook Reach Without Boosting
EXPANDING-YOUR-FB-REACH

If you

run a small business and have used Facebook for promotional and driving traffic to your blog, you have probably noticed a significant change in the last year. It’s not a positive change or a welcomed change by any means! We have a good amount of fans on Facebook and so until December, I never thought twice about our “Reach” and who was seeing our posts because life was still good for us in the Facebook realm. Thousands were seeing our updates… sometimes over 10,000! Pretty good right? Well, mid December, all of that changed… again. Facebook’s algorithms shifted again and they weren’t in our favor.

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Are You Creative or Business Minded?
BUSINESS-VERSUS-THE-CREATIVE

I have

a list in gmail (a LONG list) where I’m constantly adding blogging ideas as I receive emails with questions from photographers and others in the industry. The cool thing is that we have actually started getting more and more emails from SMALL BUSINESS owners and not just photographers. We have done some coaching for small business owners outside of the photography industry and I have to say, I LOVE IT! SO much of what Michael and I do in our business is transferrable to other industries. The whole idea of creating community? That’s not something that only wedding photographers are capable of!! (I’ll share more on that topic next week! Exciting things are in store!).

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Blogging Platforms
WHY-USE-WORDPRESS

This coming

August will mark exactly 6 years since I started this crazy business! I honestly can’t believe it’s been THAT long!! When I first started, I didn’t have money to spend on advertising and didn’t have a business plan because I was a college student that was just trying out a dream to see if it would become anything. At first, I had low expectations for my business because I didn’t want to be disappointed when it failed. Who was a kidding? I didn’t have experience in BUSINESS! How was I going to gain an audience and a demand for my services?

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How Do You Have so Much Portrait Time?!
wedding-day-portrait-time

Once

Wedding season begins, we get flooded with the same question over and over again…. “How do you have time for SO many portraits on a wedding day?!”. It’s taken me a few years to really grasp how we run our business and our wedding days differently from other photographers that allows us to accomplish this. When photographers would ask us how we were able to accomplish so much in such a little amount of time, my first response was “I guess I just shoot really fast!”. Ha! That’s not a helpful answer… and it’s not the full truth. There are several other contributing factors!!

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Running a Business While on Vacation
running-a-business-during-vacation

As many

of you know, we took a week long trip to Bermuda two weeks ago. We drove through the night after Ryan and Alina’s Charlottesville wedding to head to NYC where our ship was departing the next day. Call us crazy…. but we did it! And we even got 4 hours of sleep AND the whole wedding culled! It’s hard work to walk away from the normal duties of “life” for a week… and even harder to leave a business behind! So is it possible to run a business with little to no internet 500 miles out into the great abyss of the Atlantic ocean… while living on a BOAT?! Yes, yes it is! And I’m about to tell you how!

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