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Let’s be honest. Blogging EVERY WEEKDAY is hard work. REALLY hard work! It takes time, creativity, spell checking (which I’m horrible at!) and consistency! It’s not something that just happens… I have to PLAN it out and MAKE it happen. Some days I roll out of bed and the LAST thing I want to do is write up a blog post. But I do it anyway. Why? Because CONSISTENCY matters. In my opinion, consistency makes it or breaks it in the blogging world! Now do I think that EVERYONE needs to blog EVERY day? No,….. but it is helpful.  The two top blogs that I check DAILY are Justin and Mary and Jasmine’s.  Why do I check them first EVERYDAY?

Because I KNOW there will be something there waiting for me!! No matter what… there is always something there that is new! They are consistent and that consistency is serving them well! When I graduated college 2 years ago (what?! TWO YEARS?! Omgoodness life is passing me by!!) I started blogging daily.  I made a commitment to just make it happen and I did. Everyday…even on the days when there was NOTHING to blog about… I blogged. When I first began I was immediately ready to quit. I wasn’t seeing any response. No one seemed to appreciate the fact that I wrote 3 paragraphs about my favorite lipgloss! Hmph. But I kept going.

Slowly but surely, blog readers started to get attached.  People started to realize that this girls wasn’t giving up and she wasn’t going anywhere! I started blogging like a mad woman!!! ….. And my business began to change… for the better!

During one of my Coaching sessions, a photographer asked me this “Is it better to have QUALITY over QUANTITY when blogging?”.  At first, I was stumped.  Hmmm… which is better? I don’t want to tell a photographer to just throw anything up on their blog! …. But I also don’t want them to ONLY blog when they have an amazing post because consistency is KEY! I decided to go with Quantity OVER Quality. That doesn’t mean that Quality isn’t important… but I think it takes a backseat to consistency. Sometimes my posts are GREAT and then other days, they’re not.  Sometimes I post about Lipgloss and sometimes I blog beautiful weddings in California.  The trick is… I’m always blogging. It never stops. Not ALL of Jasmine and J&M’s posts are absolutely jaw dropping… but I still LOVE them.. and ALWAYS check them.  There are photographer’s that I really love but their blog links are hidden at the bottom of my list.  They don’t blog consistently and I forget about them.  Every now and then I’ll remember and I love seeing their work but because they aren’t consistent, I don’t feel connected with them. Some photographers aren’t marketing the same way that Jasmine, J&M and I are and so this blogging approach wouldn’t be a great fit for them.  But for those of you that are doing this whole blogging thing, CONSISTENCY is KEY!!!

Here are some ways to improve your blogging consistency! :

– Make a BLOGGING CALENDAR!  Plan a month in advance and you’ll never wake up thinking “Oh gosh, what am going to blog today?!

– Create a “Series”. Wedding Wednesday always there for me!! I never have to worry about my Wednesday posts! My good friend Tori started a “Wardrobe Wednesday” series and I LOVE it!!!

– Start your workday with either EMAILS or BLOGGING.  Make it a part of your routine! 

Happy Monday!!! xoxo

xoxo, Katelyn
15 Comments Ask Anything, Education
  1. Mandy Sroka reply

    Great advice Katelyn. I have this exact plan {and the gym daily} once both my kiddos are in school. Keep up the consistency – it’s a valuable quality!

  2. molly reply

    great post and SO true! i get attached(in a totally non creepy way) to bloggers who blog every day :)

  3. Kristin Greenwald reply

    Katelyn! For your validation, I check you every day because of this very fact. Plus, I have been watching your photos evolve over the short time I have been following you and if I were writing this post, I’d say I look at J*, J&M and KJ daily. :)

  4. sharon elizabeth reply

    I’ve been going back and forth on quality/quantity myself… I’ve FINALLY come to the realization that blog readers might find something worthy even if we don’t! Great post Katelyn – I needed a second opinion! =)

  5. Anna K. reply

    Thank you for posting this Katelyn! It is exactly what I needed to hear! I have a million personal things I would love to blog about (I’m a big journaler, if that is a word) but I always worry that people won’t see the significance in it. This is so encouraging! Thank you!

  6. Tori reply

    i’m still working on my blog consistency, but you’re SO right. having a series for at least one day a week really helps! and several people i know seem to have 2 or 3 consistent type of posts per week, and i think that’s awesome!

  7. Caroline reply

    I totally agree with you, consistency is so key! I try to have all my posts be quality too though, because I don’t like putting too much pressure on myself to blog. I aim for 3-4 times a week and for me that is perfect.
    I love your blog by the way : )

  8. Kari Jeanne reply

    Love this! I come to your blog everyday for that exact reason – because I know I will always find something new and wonderful!! You were definitely one of the photographers that inspired me to be more consistent about blogging :)

  9. Holly reply

    THANK YOU for this Katelyn. As an event planner just starting out, I’m having a very difficult time staying on top of my blogging. I’m going to try to follow your tips and really make it a priority.

  10. Annetta reply

    You are so so right Katelyn. I anticipate your blog post every day. I have learned so much through your posts and put alot of it into practice. Except blogging daily. :P

  11. Lauren Hammond reply

    Hahaha!! The post is up!!! So glad I could help!! (:

  12. Brooke reply

    First off, I love that you mentioned J&M and Jasmine*! I follow both blogs pretty religiously so it’s nice to know we’re following the same people. And secondly, I read your blog JUST as religiously! And speaking of religion, I love that you openly proclaim your love for Jesus. I love that I feel like I can connect to you on a personal level because of that & also on a creative level because of photography. Anyways, I guess this is a “thank you” for everything you do, a way to say how much I appreciate the advice you give through your blog & how much I adore your work! :)

  13. Jessica Schmitt reply

    Thank you so much for the inspiration!!! I haven’t gotten to the point of blogging every day, but I did decide to start a series called “Music and Photo Tuesdays” to share my favorite love songs with my images. It is simple and easy to continue and I am really excited to share. Check out the beginning of my series:

  14. Julia reply

    Hey Katelyn! I love this post about blogging- I think your totally right about the importance of it.

    I’m currently trying to develop my blog to add some style and personal touches to try and grow my fan base. I was wondering if you could check out my blog and see what you think!

    Here’s the link:

    Thanks :)

    – Julia

  15. Who do you | Virginia Wedding Photographer | Katelyn James Photography reply

    […] a lot of very DIFFERENT people…… and I tend to come back to the photographers that blog CONSISTENTLY! However, there are some photographers that just blog every now and then and they are just so good […]

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