& The Mini Rebrand Process

  • A New Website!

time. The time had come once again for a rebrand. It wasn’t a MASSIVE rebrand… it really wasn’t an overhaul at all… it was more of an update. I didn’t really CHANGE my look and the feel of my brand, I just made it sleeker, more modern and more “grown up” if you will. There are VERY few brands that can keep their look the EXACT same forever. My brand wasn’t BAD, but I knew it could be better. The “damask” background of my blog has been a part of my brand for 4 years…. it was time to move on. So in August, when all of my photog friends were changing their looks and it seemed like EVERYONE was having a

designer spruce up their site, I became anxious. I knew I needed to do it too! but WHEN?! When was I going to make this happen? Well, for me, the mini rebranding process includes several steps. First, because I love design and I have some background in it, I started drawing up what I wanted the new “look” to be.  For most photographers, the beginning of a rebrand begins with inspiration boards and long consultations with a designer…. well, I don’t have a designer and so my consultations consisted of me talking to myself in my office. The reason I haven’t hired a designer to completely overhaul my brand is because 1. I enjoy design and have a little bit of experience with it. 2. It’s pricy and 3. I have to invest big bucks into my blog re-do’s and so I have to save somewhere!!

Rebranding consists of numerous different things.  The first step for me is deciding on the basics:  Fonts, Colors, Texture and Icon.  That’s the foundation of my brand. Once these pieces are decided, you can flow into the next step… making the new look come to life.  For me, this meant calling my blog designer and setting up a new project.  Flosites and I began this new project at the beginning of the fall. I’ve worked with them for 3 years and I’m really grateful that there isn’t a 2 year waiting list to have work done!! I sent them my ideas and then they made it come to life. We spent months tweaking and updating and fixing. The blog launched last Monday and so I knew what was coming… the website.

Luckily, I have a Showit Site and so I have the freedom to change, create and modify my website with EASE, whenever and however I want!! I was in desperate need of a re-do and so I began that project this past week and it’s been my baby the last 5 days… just ask Michael. Now, let me preface this with one comment…. Most photographers are NOT designers. If you despise album design and could care less about negative space and serif fonts…. then by all means, hire a designer. If you’re working with a Showit site, you have several options for the design of your website. You can either hire a showit designer OR you can use a stylegroup!! I created my new site from scratch but that’s because I’ve been using Showit since 2009!  …. I think I’m starting to get the hangout of it by now! :) So after the blog was finished, I redesigned my website and I’m happy to announce that it was launched today!! So before you go and take a look at it, here’s a peak of my design process. This file has been printed and laying on my desk since AUGUST. Yea. Obviously my site doesn’t look exactly like what I planned but that’s a GOOD thing!! I needed someone to help me make some changes and Flosites did just that.  So enjoy a sneak peek of the design process and when you’re ready, take a look at the new KATELYNJAMES.COM!!

So that’s what I imagined for my new look… and this is what the final product looks like! Be sure visit KATELYNJAMES.COM for the best view!


27 Comments Photography
  1. Kari tench reply

    I really love this!!! Still so you!

  2. Deborah Zoe reply

    SO fab!!! I’m in that process right now:)! Streamlining and simplifying!

  3. Meghan reply

    Love the quatrefoil, Katelyn! I think it’s a stylish and fresh update for you. Great choice!

  4. Allison Mannella reply

    It’s beautiful Katelyn! Congratulations on the update!

  5. Amanda B. reply

    Beautiful! Love the sophisticated new look. :)

  6. Mari reply

    Katelyn your blog and website are gorgeous. You are such a talented lady!

  7. Rachel May reply

    It looks lovely! You’re so good at knowing who you are and exactly what fits with your brand, it’s such an inspiration!

  8. Kristyn Burnette reply

    The new site is gorgeous! So clean and fresh – your personality definitely shines through!

  9. Tamara reply

    Katelyn, your blog and website looks awesome! I love your Idea of putting it together and printing the look you wanted to achieve before hand.

  10. Christy Tyler reply

    It is beautiful! So cohesive, professional, modern, & clean! Love it. Now… to tackle my websites/blog updates! AH! :- haha

  11. katie yuen reply

    you are incredibly talented. seriously, i’ve been drooling over your design updates EVERY TIME! :)

  12. Mackenzie Kern reply

    Gorgeous! I’m in the midst of rebranding and sprucing my site up as well. Love the new layout!

  13. Alli McWhinney reply

    Love your new site, I just mini re-branded too!

  14. Nicole T. reply

    I love your new updated website and blog! It looks fresh but it is still you! It is awesome!!! I do have one issue.. I do not know if it’s me or not. The comments on the blog flash when I scroll down. I thought you just should know.

  15. Alicia Candelora reply

    Love it! I;m int he process of this right now and am hoping for a full relaunch on Feb 1. I’m calling it “upbranding” cause I was sick of hearing the term “rebrand” and I wasn’t rebranding, i was just updating my brand so….upbrand it was. I, too, am going for a much cleaner, modern, sophisticated look. Can’t wait to publish it all!

  16. Carrie logan reply

    it’s WONDERFUL!!!!!!!!! ahhhhhh so many congratulations, friend!!

  17. caroline reply

    This is absolutely fabulous. Its not every day you get a facelift without surgery, swelling or scaring… :)

  18. Melissa Kate reply

    Amazing Katelyn! I love doing design for myself! Like you said though, it’s not for everyone!

  19. Shelley Hohe reply

    I LOVDE IT! I do designing too and am also so thankful for how much I will save. I am just trying to get used to Showit so it’s taking me awhile. You did a fabulous job katelyn…nice work!!

  20. Anna Grace reply

    BEAUTIFUL Katelyn! SO pumped for you :) Love the design!

  21. Kimber Wassenberg reply

    So excited for you! Love all the pictures from your wedding on your website! :)

  22. Rebekah Hoyt reply

    Your new site looks incredible! I am so impressed by your design skills. It was so fun to re-explore all of the pages (and see a few familiar pictures as well!!) – SO excited for you, Katelyn!

  23. Heather Holleger reply

    Katelyn! LOVE LOVE LOVE the new look!!! Everything looks so good and I LOVED how you made it to include your family and bokeh! :)

  24. Katie reply

    Awesome job katelyn! Looking awesome!

  25. Annetta reply

    Looks awesome, Katelyn. Love the new look!!

  26. Ken Topham reply

    love your blog although I imagine the old one wasn’t to shabby! beautiful work and stunning images.

  27. The New Website is LIVE! » Photographs by Sabrina's Blog reply

    […] James talked about her design process on her blog for her mini-rebarand a couple of weeks ago.  With it, she had screenshots of some steps she went through and how she […]

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