However, the internet has changed A LOT over the last 8 years. Don’t you agree!? The internet changes DAILY! So what does that mean for our BLOG? Is it still worth it to blog daily? Should I commit so much effort to this part of my business when overall, blogging stats are down for almost everyone? Is this really the best way to reach your audience when micro-blogging through Instagram and snapchat seem to be taking over? Here are a few thoughts for those of you who have been wrestling with these same questions!
Yes, my blog stats haven’t grown at an amazing rate since the Facebook algorithm changed in 2013. Yes, there are much easier ways to share content in the social media world through Instagram and Snapchat. However, while blogging may not be the newest thing on the internet, there are still several reasons why it’s still beneficial. I think small businesses should have a blog, but I also think that the “rules” of blogging have changed in the past few years. For example, I used to blog 5 days a week and now I blog 3-4 times a week. Michael Hyatt advises against blogging 5 days a week because it’s a lot for your audience to keep up with!! I used to teach that blogging frequently is the secret to growing an audience and while I still think that’s true, I don’t think that it’s beneficial to blog as often as I used to. It’s been a great decision to end Friday blog posts and to skip a Wednesday here or a Monday there.
The thing is, if it’s harder to reach people to get them to read our blog, do we stop blogging? If our monthly readers aren’t actively growing, shouldn’t we stop wasting our time? What’s the point?! Well there are SEVERAL reasons why blogging is STILL a SMART marketing tool…..
1.Permanence : Instagram posts and comments fade and become hard to find later. Snapchats disappear after 24 hours. So where do you post and preserve client educational posts, portfolio work with keywords and vendor credits, and business growth posts?
2. SEO : Social media isn’t going to keep Katelyn James Photography on the first page of Virginia Wedding Photographer in Google. If you want to win the battle with SEO, you have to have a permanent place to publish and store keywords!
3. Buzz & Credibility : When you work with a new client or complete a new project, how do you market that work so that you get MORE work from it? You share it…. but if you share it only on social media, it’s temporary. If you share it on your blog, you are archiving credibility for future clients to scroll through while creating buzz and showing that you’re busy!
So overall what do I think about blogging? It’s still relevant. Don’t worry as much about frequency but instead, focus on your BEST content. Don’t rely on a post on your Facebook page to get all of your traffic to the blog. Instead, focus on how you can get your clients and project partners involved in your posts. (Instead of just posting on FB, we email Vendors when the blog post is live so that they can get excited and SHARE!) Blogging is most certainly not dead… however, the dynamics of the internet have changed and we must change with it!!!! Here’s to less frequent but more intentional blogging patterns for all of us!
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