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Part 2 | Graphic Design

  • The Quest for Creativity

I blogged about “Part 1” in my “Quest for Creativity”.  I started a small business painting dishes. How random is that?! Today we’re moving onto “Part 2” and this is the phase when I started to realize that graphic design was AWESOME. I remember getting involved with Yearbook and eventually becoming the editor . My 7th period was filled with layout design, cover ideas, captions etc. etc. I loved it! Now, the yearbook designing process was pretty basic, but what this experience did was introduce me to the world of ADOBE! I had no choice but to MASTER InDesign and once I realized how much I loved this program, I wanted the WHOLE Creative Suite! Now if you’re in the graphic design

field, you probably realize that Adobe’s Creative Suite cost more than our mortgage payment! It’s horrendously expensive! However, I was a student and at the time, students could receive 60% off the educational version! So my senior year of high school, my parents allowed me with get my MacBookPro EARLY and I used my “Katelyn’s Krafts” earnings to purchase Adobe’s full print and design Creative Suite. I started learning Illustrator and making fake logos, I made mock magazine covers and layouts, I used Photoshop to make crazy photo collages (that are STILL displayed in my bedroom at home!) Basically, I started realizing that I liked being “creative” without the MESS of painting and art supplies! I could create professional, awesome pieces of art with just my LAPTOP! I was obsessed!!! Somebody stop me!!!

 

So as I was finishing high school, I was still doing “Katelyn’s Krafts” because that income helped pay for gas, graphic T’s from American Eagle (they were cool back then), and my diet mountain dews that I bought on my way home from school! However, I knew that I had found something new that I loved. I started realizing just how much graphic design was a part of our everyday lives. EVERYTHING was designed by someone. Bags, soda labels, brochures, magazines, etc. Some designs were better than others and I really started paying attention what made certain designs so GREAT. I was really interested in this stuff! When I got accepted to CNU, I started off as an Art Major…that quickly turned into a Communications major! CNU didn’t offer graphic design at the time and so my plan was to get a degree in communications and then go into marketing and advertising. However, a marketing design job isn’t something you can just apply for without any experience, I knew I needed an internship! CNU has this INCREDIBLE fine arts center on campus where so many AMAZING artists have performed. This building is less than 10 years old and so when I was a freshman, it was still VERY new! The Ferguson Center for the Arts was right beside my dorm and even though they weren’t asking or offering any internships, I showed up one day and asked for one. I explained that I had design skills, I knew photoshop and indesign and I would love a part time job! Looking back, that was probably the BOLDEST move I’ve ever made! They weren’t even looking to hire anyone…. especially not a STUDENT!

 

In most situations, this would have been a major FAIL…. but because of Bruce Bronstein, I got a JOB! Bruce saw potential in me and offered me a paid internship. I came in whenever I could on Tuesdays and Thursdays and I did everything from spreadsheets to designing banners for the lobby to designing BILLBOARDS!  I still remember when my first billboard went up! I tried taking pictures of it WHILE I WAS DRIVING PAST IT! So dangerous. I was just so excited to actually see my work somewhere BIG!! I worked at Ferguson for 3 years and loved learning from their graphic designer Courtney and being entertained by Bruce. It was a fun experience  and an awesome work environment. However, after 3 years of sitting at a desk, I realized that an office job probably wasn’t what I wanted to do full time. Don’t get me wrong, I LOVED working at Ferguson and I learned SO much about pantone colors and printing and design in general! ….. But I knew I didn’t want to design for someone else my whole life. Maybe that was me being a design brat…. or maybe that was God nudging me to pursue something else…. like starting my own business!!

 

Tomorrow there won’t be a Wedding Wednesday… I’ll be wrapping up this series with my last phase in my “Quest for Creativity”!! Here are some shots of some of my work at Ferguson during my time at CNU! And if you’re not into graphic design and don’t understand exactly what I was doing, I’ll explain! Basically, artist’s publicist would send their “artwork” (images and sometimes logos) to us and I would use those images to create banners and advertisements. I had a lot of freedom with these designs and I absolutely LOVED it! Enjoy!

These next four are some of my favorites!!

Some billboards off interstate 64 in Newport News, VA.

14 Comments Personal
  1. Annetta reply

    WOW! These are awesome.

  2. Kristina W. reply

    That is so awesome how you’ve self-taught yourself so much and then took the initiative to go get an internship at Ferguson! I can’t believe how you made all those posters and BILLBOARDS! I’ve seen them all in real life too and they’re great!

  3. Gayle reply

    Ah, yes, the yearbook room. You made Karri Z and some yearbook people very happy! If only every editor could be like that!

  4. Rachel Tatem reply

    You are one talented lady!

  5. Emy reply

    KK I forgot just how awesome all of these designs were… you’re so incredibly talented!!! Love you. Oh and I love how they’re all so classy and then BOOM… FLAT STANLEY!!! bahahahaha

  6. Erin Schrad reply

    Sounds like me! Started as an architecture major at UVa, switched to fine art/digital media – although I really majored in the college newspaper doing design and production. Went to my mom after 3rd year of college and said, “I need an internship and the association you run needs a web site, so we’re gonna help each other out!” 10 years later I’m still working for her… web sites, social media, print design, photography, IT admin, etc, etc.

  7. stephanie g reply

    I had NO idea that was YOUR work!!! I saw those all over school!!! so cool!!

  8. Abby Grace reply

    That must have been so awesome so see your work displayed so publicly, all over campus! SWEEEEET.

  9. Katie Yuen reply

    That is SO cool to see your work up on billboards!!!! I was editor of my highschool yearbook and I fell in LOVE with InDesign!!! It’s so awesome to see how your work has progressed from crafts to design to photography… you’re all over the fine arts!

  10. Meredith Sledge reply

    I am legitimately blown away. This is craziness. Craziness but totally unbelievable. Wow. YOU CREATED DESIGNS FOR BILLBOARDS?! That’s the coolest thing ever. The end.

  11. Brenda reply

    Wow, KK, those early years at CNU seem soooooo long ago, but you aren”t old enough for it to have been that many years back! You certainly have packed a lot into those few short years. No wonder you never had time to sleep while you were at college!! :)

  12. Lindy reply

    Who are you?! haha wow! i’ve loved these last two posts. So fun to hear the “background story”!

  13. Michael reply

    I can remember driving down 64 and you telling me to slow down so we could look. So many near death experiences. I did think you were gonna work at Ferg for the rest of your life. Glad ya didn’t!

  14. Lydia reply

    Can I just say that now I want to see any and every show and game advertised on those banners?!

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