Hi there! i’m katelyn.

time. The time had come once again for a rebrand. It wasn’t a MASSIVE rebrand… it really wasn’t an overhaul at all… it was more of an update. I didn’t really CHANGE my look and the feel of my brand, I just made it sleeker, more modern and more “grown up” if you will. There are VERY few brands that can keep their look the EXACT same forever. My brand wasn’t BAD, but I knew it could be better. The “damask” background of my blog has been a part of my brand for 4 years…. it was time to move on. So in August, when all of my photog friends were changing their looks and it seemed like EVERYONE was having a

me this same question all the time…. “How do you keep viewers coming back to your blog”. Well, I think that there are numerous things that make a blog really work and succeed…. and one of those things is the PRESENTATION. Healthy, successful blogs almost always have a cohesive, professional look to them! That stuff is so important! I mean think about it, even if my pictures were pretty and my posts were interesting, do you really think you would enjoy reading them if my blog presentation was plain and unprofessional? I doubt it.