& Why I Use Both

  • Plus Sites & Pass

friend Deborah Zoe emailed me with a GREAT question the other day! It was so great that I thought that it would make a great blog post! I love sharing about my plus sites because I just started to use them a little over a year ago and they are GENIUS! However, I have found that a lot of photographers that are knowledgable about SHOWIT’s websites aren’t always knowledgable about the purpose of plus sites. So I’m going to break down why they are so beneficial for my business! Let me first explain a little about what plus sites are! I started using Showit four years ago!

I pay $39/mo for and within that price, I can also create unlimited custom client sites! For example, I can create “” and that’s what you call a “Plus Site”! This is how I choose to present my images to my clients. I used to use a very basic gallery… nothing fancy, just a link to some folders full of images.  The problem with this was that my clients are investing a lot into their images and this experience… and my gallery presentation didn’t have the “wow” factor.  Another issue with my old galleries was that they weren’t connecting viewers to me and my brand.  It never occurred to me that my client’s full gallery should be a part of the experience and that I should leverage the fact that friends and family will be looking at them!

PASS is a way to share image with your clients. Not only does PASS display the images in an absolutely BEAUTIFUL way, it also allows clients to download their images straight from the gallery. It’s amazing… and I’m loving it! The NEW PASS (that is almost out of Beta) is incredible. So I have been asked:

“Are you just going to send your clients the PASS gallery or are your going to keep using Plus Sites and include the PASS link in the site?”.

The New PASS is so beautiful, a lot of people are questioning the need for Plus Sites. So I wanted to explain why I still think they are beneficial! :

1. A Plus Site is a central HUB  for your client’s images. Instead of sending an engagement link AND a wedding link, they can find their whole experience on one site.  Not only do they have links to both of their galleries, they also have a direct link to their blog post.

2. Because there is a link to the blog on the plus site, my client’s friends and family have access to my post about the wedding. They get to see that I have a relationship with my clients and they are also exposed to all of my other posts that share about my work and my life.

3. My plus site templates include a picture of ME. They saw me at the wedding but with all of the guests and their cameras, sometimes it’s not always obvious who is the paid photographer taking these images! So by showing who I am one more time, it allows them to really connect to my brand.

4. It’s an added bonus. Instead of just presenting a gallery to your clients, it seems like you went the “extra” mile and created a custom website for your bride and groom! … And you did! Creating a plus site is taking image presentation to the next level!


Here is a peek of what the new PASS galleries look like! So when my clients click “The Wedding” on their plus sites, they will be taken to this:

If you’re already in the Showit world and you’ve been wondering about this, I hope this was helpful! If you have NEVER heard about this stuff before, I hope it was eye opening!! I’m so thankful I decided to step out of the box and try something new last year because it’s changing my business for the better!!

** You do NOT need Showit to use PASS…. but it does make it better! The new PASS will be available soon!  **


18 Comments Photography
  1. Abby reply

    I just started using +Sites last year after reading a few of your posts on them and I LOVE these things! My clients love them too- it makes it easier for them to share their images, and because of how much more attractive the presentation is, they’re sharing more than ever before.

  2. Rebekah Hoyt reply

    I cannot wait to be a showiteer so I can start using Plus Sites!! I am already LOVING the new PASS and so are my clients! Showit for the win! :)

  3. Tiffany Farley reply

    Exactly. Well said! I like where you put the PASS tutorial information on the main page. great idea!

  4. val reply

    Ok, so I was on the fence about joining showit and this sealed the deal! I can’t wait to use plus sites and Pass!

  5. stephen reply

    Can you set up the wedding’s pass gallery so only a selected portion of the image are public while the client has access to the whole gallery of wedding images? Or do you feel that is unnecessary?

    I ask because I’ve had clients who don’t want everyone to see all of their wedding day as they feel it is something personal and special and they want some control over how much/ what parts of their special day are on display to the world

  6. Stephanie Judd reply

    Ahh! I have it on my list of goals to invest in Showit and and Pass by the end of the year. I can’t wait to offer this to my clients! :) Thank you so much for sharing this, Katelyn!

  7. Deborah Zoe reply


  8. Emily Cerasani reply

    Can you do a post on what you went through to set up your website and blog including all the various costs/fees?

  9. Kimber Wassenberg reply

    Your plus sites are so beautiful!! I can’t wait for the new PASS to come out!

  10. Kathryn Grace reply

    So… will you use PASS galleries for the engagement portraits too?

  11. Caroline reply


  12. Teressa Rerras Photography reply

    Thank you so much for explaining this. I have introduced pass to my clients and realized that it would be much more beneficial for me to also use showit. Just purchased showit yesterday and hope to incorporate this into my brand. Thank you for everything you do! We appreciate you so much.

  13. Rachel reply

    Thanks for sharing this! I’ve been wondering what to do about the +sites. I really like this idea of having a central place for everything and something that includes your photo.

  14. Lydia reply

    You’re just so smart, Katelyn!!

  15. Teresa reply

    Hi Katelyn-

    Thank you for sharing this information. I am just starting to put together a showit site. Can you do a gallery for your clients without PASS? In your example, is the engagement gallery a sample of the showit plus gallery? Thank you, Teresa

  16. Bethany Fegles reply

    Hey Katelyn! I just found your site and love your work! I followed your links here to the new Pass site and it says to hit up a showiteer to get access now to the new pass. Can you help me with an invite to it? I’d love to get set up using Pass this year for sure. :) Thanks!!

  17. Samantha reply

    Hi Katelyn! I know that you are a lover of pass and I’m interested in it as well. I’m just wondering how you incorporate it into your workflow/packages? Do you have a blog post that addresses this? Thanks!

  18. Eryn Kesler reply

    Just curious if you are still using plus sites and if you are using the new pass+? Wondering if I should switch over to the new pass plus or look at other options.

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